TY - JOUR AU - Duus, Henrik Johannsen PY - 2009 DA - 2009// TI - A Socioeconomic Approach to the Development of E-Learning JO - eleed VL - 5 IS - 1 KW - e-learning KW - ideal types KW - innovation KW - knowledge creation KW - learning KW - market orientation KW - paradigms KW - strategy AB - A multitude of products, systems, approaches, views and notions characterize the field of e-learning. This article attempts to disentangle the field by using economic and sociological theories, theories of marketing management and strategy as well as practical experience gained by the author while working with leading edge suppliers of e-learning. On this basis, a distinction between knowledge creation e-learning and knowledge transfer e-learning is made. The various views are divided into four different ideal-typical paradigms, each with its own characteristics and limitations. Selecting the right paradigm to use in the development of an e-learning strategy may prove crucial to success. Implications for the development of an e-learning strategy in businesses and educational institutions are outlined. SN - 1860-7470 UR - http://nbn-resolving.de/urn:nbn:de:0009-5-19858 ID - duus2009 ER -