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Badura, B., Greve, J., Kluge, A. (2013). “Advertising Psychology – The Blog Seminar”.. eleed, Iss. 10. (urn:nbn:de:0009-5-38159)

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%0 Journal Article
%T “Advertising Psychology – The Blog Seminar”.
%A Badura, Björn
%A Greve, Joseph
%A Kluge, Annette
%J eleed
%D 2013
%V 10
%N 1
%@ 1860-7470
%F badura2013
%X The aim of the web-based course “Advertising Psychology – The Blog Seminar” was to offer a contemporary teaching design using typical Web 2.0 characteristics such as comments, discussions and social media integration which covers facebook and Twitter support, as nowadays, this is a common part of students’ everyday life. This weblog (blog)-based seminar for Advertising Psychology was set up in order to make the course accessible to students from different campuses in the Ruhr metropolitan area. The technical aspect of the open-source content management system Drupal 6.0 and the didactical course structure, based on Merrill’s five first principles of instruction, are introduced. To date, this blog seminar has been conducted three times with a total of 84 participants, who were asked to rate the course according to the benefits of different didactical elements and with regard to Kirkpatrick’s levels of evaluation model. This model covers a) reactions such as reported enjoyment, perceived usefulness and perceived difficulty, and b) effects on learning through the subjectively reported increase in knowledge and attitude towards the seminar. Overall, the blog seminar was evaluated very positively and can be considered as providing support for achieving the learning objectives. However, a successful blended learning approach should always be tailored to the learning contents and the environment.
%L 370
%K advertising psychology
%K blended learning
%K case study
%K e-learning
%K virtual learning environments
%K web 2.0 teaching
%K weblog-based Seminar
%U http://nbn-resolving.de/urn:nbn:de:0009-5-38159
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Bibtex

@Article{badura2013,
  author = 	"Badura, Bj{\"o}rn
		and Greve, Joseph
		and Kluge, Annette",
  title = 	"``Advertising Psychology -- The Blog Seminar''.",
  journal = 	"eleed",
  year = 	"2013",
  volume = 	"10",
  number = 	"1",
  keywords = 	"advertising psychology; blended learning; case study; e-learning; virtual learning environments; web 2.0 teaching; weblog-based Seminar",
  abstract = 	"The aim of the web-based course ``Advertising Psychology -- The Blog Seminar'' was to offer a contemporary teaching design using typical Web 2.0 characteristics such as comments, discussions and social media integration which covers facebook and Twitter support, as nowadays, this is a common part of students' everyday life. This weblog (blog)-based seminar for Advertising Psychology was set up in order to make the course accessible to students from different campuses in the Ruhr metropolitan area. The technical aspect of the open-source content management system Drupal 6.0 and the didactical course structure, based on Merrill's five first principles of instruction, are introduced. To date, this blog seminar has been conducted three times with a total of 84 participants, who were asked to rate the course according to the benefits of different didactical elements and with regard to Kirkpatrick's levels of evaluation model. This model covers a) reactions such as reported enjoyment, perceived usefulness and perceived difficulty, and b) effects on learning through the subjectively reported increase in knowledge and attitude towards the seminar. Overall, the blog seminar was evaluated very positively and can be considered as providing support for achieving the learning objectives. However, a successful blended learning approach should always be tailored to the learning contents and the environment.",
  issn = 	"1860-7470",
  url = 	"http://nbn-resolving.de/urn:nbn:de:0009-5-38159"
}
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RIS

TY  - JOUR
AU  - Badura, Björn
AU  - Greve, Joseph
AU  - Kluge, Annette
PY  - 2013
DA  - 2013//
TI  - “Advertising Psychology – The Blog Seminar”.
JO  - eleed
VL  - 10
IS  - 1
KW  - advertising psychology
KW  - blended learning
KW  - case study
KW  - e-learning
KW  - virtual learning environments
KW  - web 2.0 teaching
KW  - weblog-based Seminar
AB  - The aim of the web-based course “Advertising Psychology – The Blog Seminar” was to offer a contemporary teaching design using typical Web 2.0 characteristics such as comments, discussions and social media integration which covers facebook and Twitter support, as nowadays, this is a common part of students’ everyday life. This weblog (blog)-based seminar for Advertising Psychology was set up in order to make the course accessible to students from different campuses in the Ruhr metropolitan area. The technical aspect of the open-source content management system Drupal 6.0 and the didactical course structure, based on Merrill’s five first principles of instruction, are introduced. To date, this blog seminar has been conducted three times with a total of 84 participants, who were asked to rate the course according to the benefits of different didactical elements and with regard to Kirkpatrick’s levels of evaluation model. This model covers a) reactions such as reported enjoyment, perceived usefulness and perceived difficulty, and b) effects on learning through the subjectively reported increase in knowledge and attitude towards the seminar. Overall, the blog seminar was evaluated very positively and can be considered as providing support for achieving the learning objectives. However, a successful blended learning approach should always be tailored to the learning contents and the environment.
SN  - 1860-7470
UR  - http://nbn-resolving.de/urn:nbn:de:0009-5-38159
ID  - badura2013
ER  -
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Wordbib

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ISI

PT Journal
AU Badura, B
   Greve, J
   Kluge, A
TI “Advertising Psychology – The Blog Seminar”.
SO eleed
PY 2013
VL 10
IS 1
DE advertising psychology; blended learning; case study; e-learning; virtual learning environments; web 2.0 teaching; weblog-based Seminar
AB The aim of the web-based course “Advertising Psychology – The Blog Seminar” was to offer a contemporary teaching design using typical Web 2.0 characteristics such as comments, discussions and social media integration which covers facebook and Twitter support, as nowadays, this is a common part of students’ everyday life. This weblog (blog)-based seminar for Advertising Psychology was set up in order to make the course accessible to students from different campuses in the Ruhr metropolitan area. The technical aspect of the open-source content management system Drupal 6.0 and the didactical course structure, based on Merrill’s five first principles of instruction, are introduced. To date, this blog seminar has been conducted three times with a total of 84 participants, who were asked to rate the course according to the benefits of different didactical elements and with regard to Kirkpatrick’s levels of evaluation model. This model covers a) reactions such as reported enjoyment, perceived usefulness and perceived difficulty, and b) effects on learning through the subjectively reported increase in knowledge and attitude towards the seminar. Overall, the blog seminar was evaluated very positively and can be considered as providing support for achieving the learning objectives. However, a successful blended learning approach should always be tailored to the learning contents and the environment.
ER
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Full Metadata

Bibliographic Citation e-learning and education, Iss. 10
Title

“Advertising Psychology – The Blog Seminar”. (eng)
Author Björn Badura, Joseph Greve, Annette Kluge
Language eng
Abstract The aim of the web-based course “Advertising Psychology – The Blog Seminar” was to offer a contemporary teaching design using typical Web 2.0 characteristics such as comments, discussions and social media integration which covers facebook and Twitter support, as nowadays, this is a common part of students’ everyday life. This weblog (blog)-based seminar for Advertising Psychology was set up in order to make the course accessible to students from different campuses in the Ruhr metropolitan area. The technical aspect of the open-source content management system Drupal 6.0 and the didactical course structure, based on Merrill’s five first principles of instruction, are introduced. To date, this blog seminar has been conducted three times with a total of 84 participants, who were asked to rate the course according to the benefits of different didactical elements and with regard to Kirkpatrick’s levels of evaluation model. This model covers a) reactions such as reported enjoyment, perceived usefulness and perceived difficulty, and b) effects on learning through the subjectively reported increase in knowledge and attitude towards the seminar. Overall, the blog seminar was evaluated very positively and can be considered as providing support for achieving the learning objectives. However, a successful blended learning approach should always be tailored to the learning contents and the environment. Ziel des Web-basierten Kurses “Werbepsychologie – Die Blog-Veranstaltung” war es, ein zeitgenössisches Lehrarrangement zu schaffen, welches typische, im Alltag der Studierenden fest etablierte, Web 2.0 Charakteristika, wie Kommentarfunktion, Diskussionen sowie die Integration sozialer Medien (Facebook und Twitter) umfasst. Das Seminar Werbepsychologie wurde Weblog (Blog)-basiert angeboten, um Studierenden verschiedener Campi der Metropolregion Ruhr die Teilnahme zu ermöglichen. Im Folgenden werden sowohl die technischen Rahmenbedingungen des open-source Content-Management-Systems Drupal 6.0 als auch die didaktische Struktur des Seminars, basierend auf den fünf Grundprinzipien der Instruktion nach Merril, vorgestellt. Bis heute wurde die Blog-Veranstaltung insgesamt drei Mal erfolgreich durchgeführt. Die insgesamt 84 Teilnehmenden wurden auf Grundlage des Evaluationsmodells von Kirkpatrick gebeten, die Veranstaltung in Bezug auf den Nutzen der didaktischen Elemente zu bewerten. Das Modell umfasst sowohl a) die aus Sicht der Lernenden wahrgenommene Freude, die empfundene Nützlichkeit und den Schwierigkeitsgrad, als auch b) die Lerneffekte durch Selbsteinschätzung des Wissenszuwachses und die Einstellung gegenüber dem Kurs. Insgesamt wurde die Blog-Veranstaltung sehr positiv bewertet und führte erfolgreich zu den gewünschten Lernergebnissen. Der Erfolg eines blended-learning-Arrangements hängt allerdings sehr stark von der bedarfsgerechten Anpassung an die Lerninhalte und die Lernumgebung ab und kann nicht per se erwartet werden.
Subject advertising psychology, blended learning, case study, e-learning, virtual learning environments, web 2.0 teaching, weblog-based Seminar
Classified Subjects
ddc
  • 006.7, multimedia systems
  • 150, psychology
  • 153.15, learning
  • 371.358, electronic distance education
  • 378, higher education
pacs
  • C6130M, multimedia
  • C7210N, information networks
  • C78710, social behavioural sciences computing
  • D2030, education and training it applications
  • E0260, social and political issues
DDC 370
Rights fDPPL
URN: urn:nbn:de:0009-5-38159